Meta Advertising
Campaign strategy, media buying, optimization and performance analysis across Meta's advertising ecosystem.
Digital advertising & performance marketing
Performance marketing built around measurable growth.
We plan, manage and optimize digital advertising campaigns with a focus on efficient customer acquisition, continuous experimentation and measurable business outcomes.
- Strategy
- Account structure and measurement designed before spend.
- Media buying
- Daily management of budgets, audiences and placements.
- Creative testing
- Structured experiments across hooks, formats and offers.
- Analytics
- Advertising data read against commercial outcomes.
What we do
A full performance stack, run as one system.
Strategy, media buying, creative testing and analytics are managed together, because advertising performance rarely improves when they are handled in isolation.
Performance Marketing
Data-driven acquisition strategies focused on measurable business outcomes.
Creative Testing
Systematic testing of hooks, formats, messaging, offers and creative concepts.
Conversion Optimization
Improving the journey from advertising click to customer action.
Marketing Analytics
Connecting advertising performance with business metrics to identify opportunities and weaknesses.
Campaign Strategy
Structured planning across campaigns, audiences, creative direction and measurement.
E-commerce Growth
Advertising strategies designed for online stores and product-based businesses.
Performance Reporting
Clear reporting focused on actionable insights rather than vanity metrics.
How we work
A method that keeps running after launch.
Optimization is not a one-time deliverable. Campaigns, creative and conversion paths are reviewed continuously against performance data.
- 01
Understand
Understand the business, economics, customers, products and acquisition goals before anything is launched.
- 02
Build
Build the advertising structure, measurement framework and creative strategy that campaigns will run on.
- 03
Test
Continuously test campaigns, creative concepts, audiences and conversion paths.
- 04
Optimize
Use performance data to identify what to scale, what to improve and what to stop.
Performance philosophy
We don't optimize for clicks alone.
Depending on the business and available data, we connect advertising decisions to the metrics that matter commercially.
- Qualified traffic
- Add-to-cart
- Checkout
- Purchases
- Customer acquisition cost
- Revenue
- Return on ad spend
- Contribution economics
- Conversion rate
- Average order value
Meta advertising
Meta advertising, treated as a performance system.
We work with Meta advertising products and tools, managing account structure, budgets and creative as connected parts of one system rather than isolated tasks.
- —Campaign strategy
- —Campaign structure
- —Media buying
- —Creative testing
- —Catalogue advertising
- —Performance analysis
- —Budget allocation
- —Funnel analysis
- —Conversion optimization
- —Creative fatigue analysis
- —Product-level advertising analysis
- —Performance reporting
Kairova Performance is an independent agency. We are not an official Meta partner and hold no platform certification or affiliation.
Creative testing
Creative decisions judged by performance, not opinion.
Each creative is broken into variables that can be tested independently, so results can be attributed to a change rather than a hunch.
- Hook
- Message
- Product
- Format
- Offer
- CTA
- Performance
Testing runs on a schedule rather than on request: concepts are introduced, measured against the account's own benchmarks, and retired when performance decays.
Analytics
From advertising metrics to business decisions.
Reporting is only useful when it changes a decision. We read platform data alongside commercial data to decide what to scale, fix or stop.
CPMCTRCPCLanding-page performanceAdd-to-cart rateCheckout ratePurchase rateCPAROASRevenueAverage order valueContribution economics
Which metrics are available depends on each client's tracking setup and connected platforms.
Let's talk about your growth.
Tell us about your business, your current advertising setup and what you want to improve. We'll tell you honestly whether we can help.